AI B2B 0→1

Building Jigo AI’s Core UX from Scratch in Just 10 Weeks

Led proactive design to bring structure and clarity to an ambiguous AI platform, helping the team ship a fundable Alpha in just 10 weeks.

AI B2B Behavior-driven design

Redesigning AI Output to Highlight Key Insights @Jigo AI

Redesigned an AI contract analysis page that overwhelmed users, reducing cognitive load and highlighting real value.

Fintech Error UX Onboarding UX

Improving ID Verification UX @Lenme

Restructured ID upload flow to prevent last-step failures, uncover hidden friction, and increase completion rates.

Concept project AI Design sprint

Lunara: AI dream-recording wearable device app

Designed a mobile experience that analyzes dream and journal data to surface personalized, context-aware insights.

Concept project 0→1

Eatjoy: Low-effort food discovery for restricted diets

Helps users with dietary restrictions browse options without friction, making search feel empowering, not exhausting.

Fintech Strategic UX

Enhancing User Engagement on Lenme’s Offer Page

Strategic redesign focusing on informed decision-making and improved scannability to boost user interaction and business outcomes.

EdTech Behavioral design

Reinforcing learning @Curious Five

Designed a dialog that motivates students to retake practice

EdTech Onboarding UX

Onboarding Email Templates UX/UI @Curious Five

Designed onboarding email flows to boost sign-up conversion through personalized, emotionally resonant touchpoints.

EdTech UX strategy

Redesigning lesson progress UX/UI @Curious Five

Redesigned the learning page to show lesson progress without percentages, keeping students engaged under tech constraints.

Please note that the following case study pages are currently being updated to match the consistent design style of the other pages(You can still view the pages😊). 

© 2020 – 2025 Rachel Yoon. All rights reserved.